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Privacy Policy

How we collect, use, and share data.

This policy explains what we collect when you use Love Cards and why we need it.

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Information we collect

We collect information you provide and data generated when you use the service.

  • Account info: email, name, and profile image (if provided).
  • Onboarding answers: occupation, age category, and who you create gifts for (target audience).
  • Projects and content: text, media you upload, and related metadata.
  • Usage data: page views, referrer, and basic product events (for example: sign in, onboarding steps, project save, share link copy).
  • Performance data: web performance metrics (Web Vitals) to help us improve speed and reliability.

Sharing and public links

You control what you share.

  • If you generate a share link, anyone with that link may view the shared project page.
  • You can disable share links from the editor.
  • Do not include sensitive personal data in content you intend to share publicly.

Service providers

We use trusted third parties to run the service.

  • Email delivery (Resend) for verification and notifications.
  • Media storage (S3-compatible object storage) for uploaded files.
  • Analytics (Umami) to measure usage and improve the product. Our analytics is self hosted on our infrastructure.
  • Umami may collect page URL, referrer, device/browser details, and performance metrics. It can also store campaign parameters (for example UTM tags) from the URL.
  • When you are logged in, we may associate analytics events with your account ID and onboarding metadata (age category, language, occupation).
  • We use Umami session replay with masked data at a low sample rate to improve UX and find issues.

Retention and deletion

We keep data only for as long as we need it for the purposes described.

  • You can delete projects; we aim to remove associated media as part of deletion workflows.
  • We may retain limited logs for security, debugging, and abuse prevention.
  • Some data may be retained if required by law.

Your rights

You can manage your data and request changes.

  • You can update profile details in your account settings.
  • You can delete your account. We aim to delete your projects and uploaded media as part of the deletion process.
  • Deletion may take 1-3 days depending on system load and storage processing.
  • If you need help, contact support.

Security

We use practical measures to protect your information.

  • We limit access to systems that store user data.
  • We use signed URLs for private media access where applicable.
  • No security method is 100% effective; please use the service with that in mind.

Cookies

We use cookies to keep the service working and improve the experience.

  • Authentication and session cookies.
  • Locale preference cookie.
  • Analytics storage (cookies or local storage), where applicable.